Category Archives: news

Pricing Your Work & Discounts

Beetle Wing Pen

 Pricing your work and discounts….

What price do I charge for my handmade pen?  That is the number one question I always get.  My answer is, it depends on the show, and the location of the show. Also, how much did you pay for your exhibit space?  If you are only paying $35 for a six foot table at a church bazaar and the people are coming in for free you would have a difficult time charging $250 for a pen.  You have to understand your market.  If you are paying $1,200 for a 10×10 booth and the guests are being charged $15-$20 to get into the show, then yes a $250 pen will be sold. People coming into a craft show that costs money expect to pay more for handmade items. When you are pricing your item, take into consideration your time (it is worth something – what do you want to pay yourself?). How much did my material cost me and what about the cost of electric and all your tools. These are all factors which should come into effect when thinking about what to charge for YOUR one-of-a-kind masterpiece.

I frequently check out venues for future attendance, and I see other pen makers there charging low prices for pens – like $20 for a bolt action pen!!  The person selling the pen tells me they are retired and feels like $20 is a fair price. So, exactly what did it cost them? The pen kit costs approximately $14, he said he got the wood for free?  He had to drive over to the house where the tree was (gas money) he used a chainsaw, (how much did that cost?) then he had to come back to his shop and cut the wood up into pen blanks with a band saw (cost for band saw & time spent), then make the pen (time to make), how about the overhead of his electric,  tool cost and finishing supplies? All of those factor into his profitability but if they are happy getting $20 for a pen, I certainly cannot change their mind.
However, what this does is lower the value of all the other pen makers work.

I love this one.. “what if I buy two” can I get a discount?
My response was “thank you for asking but these are handmade, I do not buy these from China so when you purchase these I will have to make two by hand to replace them.” That usually politely tells them that you will not give them a discount. In the 42 days at the Grand Central Holiday Craft show, I only had one person tell me that “evidently YOU DO not want to sell anything” because I would not bargain with him, and he walked out.
I sold the pen he wanted the next day for my full price!
Your work is worth something so don’t let anyone intimidate you because they want a discount!

Happy Selling ,

Reader’s Choice Award Nominations

Sea Shell Pen

I wanted to share some exciting news with my blog followers, I was just nominated for a Reader’s Choice Award (see below)  – By the way if you get Pen World Magazine please vote for me!

Congratulations! We are pleased to inform you that Barry Gross has been nominated for an award in the 24th Annual Readers’ Choice Awards competition sponsored by PEN WORLD magazine:

Seashell – Best Artisan Pen: Hand Crafted

Established in 1994, the Readers’ Choice Awards is the only international awards program for the pen industry and is based on the votes of PEN WORLD readers. A panel of long-time PEN WORLD readers served as judges, carefully selecting the nominees from a long list of pens featured in the magazine during 2017. There are twelve different categories of recognition and five nominees within each category.

Readers cast their votes from the official ballot in the April 2018 issue of PEN WORLD, which was shipped recently. Voting continues through June 15, 2018. Winners will be notified in July and will be featured in the August issue of PW. The awards will be presented at the Washington D.C. Fountain Pen SuperShow, August 2-5, 2018 and the San Francisco International Pen Show, August 24-26, 2018 or as determined by the winner.

Pen Makers are artists, craftsmen, innovators, and even historians.  It is a privilege for PEN WORLD to applaud their accomplishments through the Readers’ Choice Awards. Congratulations and good luck!

Nicky Pessaroff  – Editor-in-Chief – Pen World Magazine

More Thoughts on Grand Central Holiday Fair – Talking Sales

The Woodworking shows are over for this year and both Lenora and I want to thank all our friends that attended the shows and supported us throughout this winter.  It was great to see all the friendly faces again in all the cities that we visited. The schedule for 2019 is currently being worked on and will be released shortly, so we expect to see all of you again next year!

Cigar Pens

More thoughts from the 2017 Grand Central Holiday Fair.
The best sellers in dollar volume were my Cigar Label©, Watch Part©, Beetlewing & Sea Shell pens. .50 caliber pens were a hot item selling 48 pens which was a surprise for NYC. At the low end, we had Slimline pens made from colorgrain & rosewood selling over 80 pens. These items kept us busy. The Slimline pens sold for $45 each with a box.  I found that people wanted these in a box rather than a pouch because most of these were going to be given as gifts. These pens did sell well however, next year we will have other items at a slightly lower price point so we can capture the “secret Santa” market.  My Cigar label pens ranged from $175 to $695 depending how they were packaged with an engraved pen “cigar box” or a matching custom cigar box and label.  The watch part pens ranged from $250 to $1,400 depending on the watch dial and how many watch parts were actually placed on the pen and if the nib was an 18kt gold nib.  The Sea Shell pens are hard to turn because of all the seashells in the acrylic so they sold for $325 each as a rollerball or a fountain pen. The Beetlewing pens sold from $275 for a ballpoint to $695 as a FP or RB.  All of my more expensive pens came with a box, and was sold as a package.  It made a big difference having matching boxes for the pens, most people commented on how nice it was to have a matching box for a pen to give as a gift, or keep for themselves!

More to come later – Happy Turning – Barry

Barry is in “Pen World” Magazine!

I was interviewed for an article that appears in the current issue of Pen World Magazine, under the “News” section. They were very interested in hearing about my participation in the Grand Central Holiday Craft Show.
Click the link below, or the picture on the left, to read the complete magazine article in PDF form:
http://www.arizonasilhouette.com/newsletter/pen-world-PW31.1_News-barry.pdf

I’ve been here in NYC for almost a month, and still have about 10 days to go. Customers from Arizona Silhouette have stopped by to say “Hello”, and it’s always nice to meet our customers in person. Lots of  pen collectors, from the various pen shows that I attend, have also come by my booth. I have even signed a few of the Pen World magazines that people brought over to me!

I’m happy to report that sales have increased this past week as we get closer to Christmas.

Happy Hanukkah to our Jewish friends and customers!

And Happy Turning to us all!

Grand Central Holiday Show Update – Day 17

Cigar Pens

It is day 17, we are still going strong, and building momentum!  The crowds are getting bigger, and more people are stopping at the booth. At other shows people say they will be back to buy, and in my experience they do not come back, but here they actually do come back! Another observation that I did not expect was all the interest in Fountain Pens!  I made a ton of rollerball pens in the Venetian & Arcadia styles and I am glad I did.  These can easily be changed into fountain pens and I am worried I will run out of nibs – (nice thing to worry about).

Some of you asked what some of the shelves looked like close up so here is a picture of the “Cigar Section.”  Time to get some sleep – these 11 hour days are tough on an ole man!  Happy Turning – Barry

Update from the Grand Central Holiday Show in NYC

Holiday Decorations

Wreaths at Grand Central

It is after Thanksgiving, and the Holiday decorations are up at Grand Central. The building looks even more festive. The traffic started picking up yesterday, and so did the sales.  Pens from $45 to $900 were sold, in a really wide variety of pen styles and materials.

Only 26 more days until the end of the show.  The hours are long, but the people are great! The police now know who the thief was who stole a $200 pen the first week. (I picked him out of a line up) Good luck, and many thanks, to the detectives who arrest this creep!

Well, I have to leave to get back to the booth. If you are near Grand Central Terminal please come to my little “pop-up” store! I have already enjoyed seeing many friends, students and customers stop by. It’s always a pleasure to see old friends and make new ones.

Also, best of luck to all of you who are doing their own holiday craft shows!

Happy Turning,

 

 

– Barry

Greetings From the Grand Central Holiday Show In NYC!

I have not seen this many people in my life!
It is a constant, steady stream of people from 10 AM till 8 PM each day. I have over 1,000 pens for this show, and I started making them in June to prepare for this show.
Sales so far are steady and strong. There are over 30 different pen styles in both acrylic and wood, and so far the best selling pens are the watch parts, cigar wrapper with their boxes, and shark vertebrae. Other hot pens are made with theme related inlay kits from Kallenshaan Woods. Below are some photos of my mini store when it is NOT busy. It’s the only time I can get out of my booth!
The customers are enjoying seeing all the diversity of pen kits and styles. I’m looking forward to being here another 30+ days.
On a bad note, there are always people out to steal from you. I lost a $200 pen right off the counter when a person took it right out of the bag and ran as I went to get a total for the sale.
That is all for now – I will keep you posted on the progress of the marathon Holiday Fair Show!


Washington DC Fountain Pen Show

Jewel of Thialand Tempus II I am packing up and getting ready to leave for the Washington DC Fountain Pen Show held at the Sheraton Hotel, Tysons Corner VA. this weekend, August 5,6 & 7.

This is the introduction of the “Jewel of Thailand”  pen made from jeweled beetle wings.  I will also have all the original watch part pens there as well as many other special casted pens that I make.  If you are around the Washington DC area this weekend stop by and see us!

Happy Turning – Barry

Great Pen Making Class & New Products!

Arrowmont-2016

Arrowmont Class-2016

I want to thank all the attendees who participated in my Fine Writing Instrument Class at Arrowmont last week. Lots of pens were made, skills learned, listened to great music and more importantly,  new friendships established! We even had “our service dog” Maria add to the fun!  Experience level was from absolute beginner to intermediate but everyone learned something including me! A special thanks to Dan who taught all of us about fountain pens and nibs – thanks Dan!

Steve W.'s pens in just a week!

Steve W.’s pens in just a week!

Take a look at Steve’s pen – nice job Steve!

While I was teaching at Arrowmont we received a number of New Products in the warehouse that I want to share with you.  The Motorcycle Ballpoint Pen kit has really taken off and we have a few special blanks that just arrived for the Motorcycle pen kit.  A special motorcycle pen blank  was created for this kit and it is an exclusive for Arizona SIlhouette.  New Kallenshaan Inlay kits were designed such as the    Flames Inlay kit and the Skulls Inlay kit. Speaking of skulls, we received new skull inlay kits for the Sierra and the Skulls Pen.  Polymer Clay pen blanks are back in stock but not for long.  We received 19 of them in and only 11 are left and it has only been a few days!  Last, but certainly not least we are now an Alumilite and Pearl Ex Dealer!  We have Alumilite Clear and Alumilite White casting resins along with Alumilite Dyes and Metallic Powders.  Our Pearl Ex selection has over 19 different Pearl Ex powders to choose from.  In addition, we are starting to offer stabilized Burl Casting Material (live edge pieces) to go along with all the Alumilite and Pearl Ex products!  So take a peek at the New Products section of the website for all the new products we just received.

Happy Turning – Barry

Great Week at Marc Adams School!

A few spots remain and there is still time to sign up for classes at Arrowmont School of Arts & Crafts (July 10-15) and Peters Valley School of Craft  (August 19-23)

Fine writing Instrument Class

Fine Writing Instrument Class – good looking group!

Bangle Class students with bracelets

Bangle Class students with bracelets – nice Job!

I want to thank all the students who attended my classes from the Fine Writing Instrument and the Bangle Bracelet Class this past weekend.  I enjoyed working with all of you and it was really nice to see students of all ages attend!

 

Everyone enjoyed the class (they told me they did, so I believe them) and we all learned a lot of techniques and tips.

Hard at work

Colleen hard at work on her kaleidoscope

Students at work!

Students at work on their castings.

 

 

 

 

Showing off their work

Showing off their work

 

Group picture showing off some of their pens (below)